In a large mixing bowl, cream together the unsalted butter and granulated sugar until light and fluffy, about 3-5 minutes using a hand mixer. Mix in the pure vanilla extract, then gradually add the all-purpose flour and pinch of salt, mixing just until combined.

Shape the dough into a log approximately 2 inches in diameter. Wrap it in plastic wrap and refrigerate for 30 minutes to 1 hour.

Remove from the refrigerator, unwrap the dough, and use a sharp knife to slice into rounds or roll and cut into desired shapes. Arrange on a lined baking sheet.

Preheat your oven to 350°F (175°C) and bake for 12-15 minutes or until edges are lightly golden.

Cool on the baking sheet for about 5 minutes before transferring to a wire rack.